There are so many SEO myths and misconceptions in this modern age. So many intending digital marketers have failed woefully because of these horrible myths.
Apparently, not everything you see on the internet about SEO is worth putting into practice, they may work for the short term and destroy you in the long term. This is why it is recommended that you hire a professional SEO specialist for your brand.
There might be a shred of truth buried under all these misconceptions but one must be very careful when dealing with Google. You need to to work with Google and not try to outsmart Google. Google is basically the internet.
What is more important for your growing website is that you focus more on your users, Like we usually say, a Good SEO writer must learn to bridge the gap between writing for the search engine and writing for Google. That is exactly what is operating in this post, but you cannot understand because the post is for you alone.
But you must be wondering, since SEO is actually the best way to make sales, why are there so many SEO myths? The answer is right here for you.
1. Unhealthy competition
Some people are actually bringing up these myths to destroy any potential competition they may have. In their bid to eliminate threat, they are spreading false news that may damage their competition’s chance of ranking well on search engine. Some of your favorite SEO experts do this. If you find out that you have been applying tricks you learnt from your favorite SEO king” and it is harming your sight more than it is doing any good (if you are doing everything right) then you might want to source for a better SEO mentor.
2. Evolution in SEO
SEO changes. The way they did SEO by stuffing keywords ten years ago is way different from the modern age. Now, google is picking on loopholes and filling them with updates. The tactics that worked for a brand six years ago may not work for that brand in 2020 so it is important that you know your space and know what works for you as earlier as possible before your brand become a huge success and hits a terrible road block. Google can be crazy with their algorithms but one thing that never changes is the fact that – GOOD CONTENT IS KING! if you cannot write your own content, it is better to hire a professional to do it for you.
Here is a deep dive into seven SEO myths/misconceptions and how to deal with them
#1 SEO MYTH . Keyword Density Improves your ranking
A lot of people keep asking me questions like:
- Is keyword density important for SEO?
- What should be my keyword density when I write a post?
- What is the ideal keyword density for SEO?
These questions are frequently asked and I usually just give them a vague answer like “Just find a good keyword and write about it”, but the truth is that While keyword may play a vital role in SEO, density of your keyword plays a negligible influence in ranking your posts.
It is important for you to use your keyword thoroughly in your post but aiming for a particular density does not really matter. However, you must avoid stuffing your keyword. Which is why I recommend that you keyword should appear four times max in every 1000 words. Meaning, if you are writing a post that is 4000 words long, your keyword should not appear more than 10 times.
Ubersuggest is one of the best tools to check for keywords. Also, Google recognizes synonyms of keywords and adjectives or adverbs of that keyword so you might want to put that at the back of your mind.
#2 SEO Myth. Backlinks Don’t Matter
LOL! This is the height of it all. I have a colleague who is very good in SEO but his biggest problem is that he does not build links. Maybe he is afraid of getting a penalty so he uses “BACKLINKS DON’T MATTER” as an excuse to build links.
Know this today that backlinks matter a lot. They are very important in SEO and can quickly move you from third page to the first result on SERP. All you need to do is build your links wisely.
The best thing to do while building backlinks is to make sure that the site you are building your backlink from is related to yours. This is not important but it really helps in ranking you better than your competition.
For example, if you are writing about “Checkmate Gaming”, you need to link to your checkmate gaming post through another post related to checkmate gaming review. Like a post about checkmate gaming review, how to start checkmate gaming etc.
Links from a related and relevant post to your own post will only tell Google that this post is important and has a huge value for this keyword since most of it’s links are coming from same kind of posts so it needs to be ranked higher than everyone else.
The best trick Neil Patel l uses is that he just writes some posts without performing any keyword research. This post acts as a link juice. He uses these kind of posts to pass important links to some of his most important post that he wants to rank and it has worked pretty well for him.
However, some people make backlink building mistakes and make their sites vulnerable to google penalty.
- Avoid using the same anchor texts
- Avoid linking from spammy sites
- Avoid comment links to your posts but you can link it to your domain
- Avoid linking from footer texts
#3 SEO MYTH: ONE DAY YOU WILL STOP SEO AND START ENJOYING FREE TRAFFIC
You cannot stop doing SEO for your site and if you ever stop, it is going to affect you badly because Google changes their algorithm frequently and you want to keep up with the latest changes in Google algorithms. If you don’t, you might be surprised when your search traffic drop drastically from tens of thousands monthly to roughly five thousand.
#4. SEO MYHT: ADDING YOUR KEYWORD IN FOOTER WILL BOOST YOUR RANKING.
Many people believe this, that when you add your keyword at the footer of your site, your ranking will boost. So some people end up adding invisible keywords linking to their site at the footer of every site they build themselves. While, you might start seeing amazing results in a short period of time, it may be harmful to you in the next one year.
This is certainly not recommended if you want to create a long-term domination over your business. Slow and steady wins the race.
#5 SEO MYTH: Always do keyword research for all your posts
To be honest, not all your posts will rank on Google front page. Some will not even smell the third page. Secondly, not all low competition keywords will get you traffic. The keyword probably has its official site ranking for it and it would make no meaning trying to outrank them. I discussed more about this in my ubersuggest 7.0 review
For example, you are doing a keyword research and then you discover “facebook login” has a lot of searches monthly with very low difficulty. (This is just an assumption). You do not need to rush into writing 5000 words about facebook login because it would be meaningless and a great waste of time.
Everyone who searches for that keyword just wants to login their facebook accounts in peace and not have to read 5000 words about how you were able to login your grand mothers facebook account when she fell sick.
So what is the best way out?
While performing your keyword research, simply take note of the keywords and search them like a normal searcher would. Check the kind of sites that are ranking for it. If the official company is not ranking, then you can proceed.
Just telling you this so that you don’t waste your time. But it is not all your posts you have to do keyword research for. As mentioned earlier, you an just write mainly to pass link juice to a particular post.
Like one of the posts about how to start data reselling business in Nigeria using the trendz data app, I can decide to write five other posts talking only about other data reselling apps, importance of data reselling etc just to act as strong link juice to the original data reselling post.
#6 SEO MYTH: YOUR SEO PAGE TITLE MUST BE MAXIMUM OF 60 CHARACTERS
When you open SERP, you will see that most of the results don’t show beyond a particular amount of characters, but this does not mean the remaining characters are irrelevant. The reason why you are asked to do this is to make sure that your target keyword is visible to the audience – it does not mean you cannot add more than 60 characters.
Just make sure your target keyword/keyphrase appears in one of those 60 characters and the rest is history.
#7SEO MYTH:. GOOGLE HATES EXACT MATCH DOMAIN NAMES
On the contrary, exact match domain names help you rank better than your competition. This myth arose from a change google made in 2012 when some websites overdid their domain name picking. Their domains were so crazy, they didn’t even need to write any content to rank. Domains like “howmuchiscatfoodonamazon.com”. Yeah, crazy right?
So those are some of the crazy SEO myths. Don’t let anyone msilead you. The comment section is always open for comments