“How to become a social media influencer in Nigeria”. Why did you make this search in the first place? Social media has changed the world. I want to buy a pet, I check
social media. I want to buy a house, I check instagram. I want to find a good makeup artist, I check instagram.
I am in need of a private tutors, I make use of LinkedIn. When I want to learn how to boost my seo traffic, I make use of YouTube. Almost everything is happening on social media and people do not want to be left out. Small businesses have been made into big companies because of the influence of social media, but Social media influencers are now one of the hottest cakes in the business?
Social media influencers earn as much as N50,000 per post. In a day, one single social media influencer can get up to 3 posts and earn 5x the minimum wage in just a day.
This has grown to become one of the most lucrative online business any youth can start. The biggest problem most people face while venturing into this path is consistency. Social media domination requires one of the highest levels of consistency and planning.
Influencer marketing on social media is a lucrative full time job which can earn you millions of naira every month. I know you are excited now, but what does it take to become a social media influencer?
Consistency and creativity are the two keys to becoming a successfuly social media influencer. One must first understand how the social media world works. What people want to see and what people don’t want. A good social media infleuncer must know when and what to post.
Many brands and businesses are always looking for social media influencers to help them promote their new products. This has helped a lot of people grow more than they can imagine.
Let me tell you a secret why social media influencing has become such a lucrative job.
Social media influencers are naturally friends of their followers. Even when they don’t know most of their followers, they still find a way to engage with them, gist and respond to some messages. They are also like role models to most of their followers. So when a social media influencer promotes a particular product, the follower feels assured that the product will surely work. This is one of the secrets behind apple’s success.
iPhone is a luxury many people want to have in their possession because celebrities have it. Their favorite people on the planet have it. The people they see on TV everyday have it.
So, as an influencer, the fact that you are consistent and creative will surely make you likable. When people like you, the trust you and then you can begin to sell anything and they will buy. This is why many companies have leveraged influencer marketing to get more products sales and leads.
Many university graduates and undergraduates have taken social media influencer marketing as a full time job to prevent themselves from resulting into scam like their colleagues.
The use of social media marketing has been very much underrated by a lot of brands in Nigeria. Social media influencer marketing makes it possible to reach more than 1000 people per day.
Everyone has a social media account. Influencers make more than N100,00o every day from their social media account. How much do you make?
And by influencers, we mean original influencers, not those who spam whatsapp groups with unnecessary images, and BCs. We mean people with tens of thousands of followers and are still getting the right idea wirth influencer marketing.
SO let us dive into what we have for us today;
What is social media influencer marketing?
I think from the three words (four), you can deduce what social media marketing actually means. Social Media, influencer, marketing.
Social media influencer marketing is a form of marketing that makes use of people who have the ability to drive a lot of other people on social media to buy a product, service or generate leads.
There are certain qualities of an influencer and they are:
- Persuasive ability
- Story telling ability
Persuasive ability: Every social media influencer must be able to persuade people to do what they want without looking forceful. As an influencer, your biggest strength lies in persuasion. Why do you have so many followers when you cannot persuade them to provide you with what you want?
Story Telling Ability: Don’t ever drive a point without a story and don’t ever tell a story without a point. This is one of the biggest things I have learnt as a content writer. People love story, especially constructive story telling. Stories capture their attention. It gives them an angle to understand you from. The power of story teling must not be ignored as a social media influencer.
Consistency: An influencer must be consistent with how well he posts on his social media platform. You must know how to keep feeding your viewers with new contents daily and never run dry of them. Consistency is a key factor every digital marketer must consider.
Trust: Trust is very important in everything you do online. People would not buy from you if they didn’t trust you. You must be able to make your audience trust and believe in you. This will go a long way.
How to become a social media influencer in Nigeria
Now, how can one become a social media influencer? There are different types of social media influecers. We have the celebrity influencers who are very popular. They have up to millions of followers. We also have the macro influencers which have between 200k to 1M followers. The middle influencers have between 50k – 200k followers while the micro influencers have between 1000 to 50k followers.
So how do you become a social media influencer in Nigeria?
#1. Create a social media account
Of course, how else do you want to become an influencer without a social media account. Be creative with your username. Make it short and easy to remember.
Most times, it is better to choose two social media accounts that you can conveniently use well. For example, twitter and instagram or instagram and facebook.
Make sure your username is related to your niche and does not look like a crappy one.
#2. Choose a niche
Many people make the mistake of diversifying into different niches at the same time, when you can just chose a niche that will work well for you.
Having a niche makes it easier for you to target your audience and create content around them. Your niche should be around something you are passionate about.
#3. Create amazing content
Your content must be unique. Don’t make the mistake of creating content that does not attract the user. In fact, most of what you post on your social media account must be creative.
You can create animation, memes, comics, infographics, funny images and many more. Just make sure your content are well relatable and great.
#4. Be consistent
You must have noticed how hard we keep pressing on consistency. Consistency is the key to striving on social media.
Be consistent with your posting. Make sure you continue to bring in new and fresh content daily. When you run out of ideas, do a survey or share a video related to your niche.
Just make sure you never run dry of posts in a day.
Trust me, you don’t want to loose your followers by being inconsistent.
#5. Use hashtags
Don’t ever underestimate the power of the ‘#’. Use your hashtags to mark what your posts is really about and to get more views from people across the world.
The use of hashtags has attributed to a huge reason why people are so successful in social media influencer marketing.
#6. reply comments
Try to reply as many comments as you can. Don’t be a snub.
Replying comments can go a long way in social media influencer marketing.
As an influencer, you must be able to engage with whatever people think and feel about your content.
Do not be rude, but polite.
That’s all for now on how to become a social media influencer in Nigeria. Use the information here to get to the pick of your influencer marketing career and watch yourself soar